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ATS Resume Keywords for Sales Representatives

The keywords, tips, and mistakes that decide whether a sales representative resume gets past the ATS.

Sales resumes are screened for CRM tools, sales stages, and hard numbers. To pass the ATS, mirror the sales terms and platforms in the posting and lead with quota results. These are the ATS keywords, resume tips, and mistakes to avoid for a sales representative resume.

Top ATS keywords for a sales representative resume

These are the skills, tools, and terms applicant tracking systems most often scan for in sales representative applications. Include the ones you genuinely have, using the same wording as the job description.

Lead generationCold callingCRM softwareSalesforcePipeline managementClosing dealsQuota attainmentB2B salesAccount managementProspectingNegotiationUpselling

Resume tips for sales representatives

  • Lead with numbers: quota attainment, revenue, and pipeline growth.
  • Name the CRM and tools you use (Salesforce, HubSpot).
  • Use the exact sales terms from the posting (prospecting, closing, B2B).
  • Show progression, like promotions or growing account size.

Common resume mistakes to avoid

  • ×Describing sales activity without quota or revenue numbers.
  • ×Omitting the CRM and sales tools recruiters search for.
  • ×Overusing buzzwords instead of concrete results.

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Writing the rest of your application? See our sales representativecover letter example →